The kind of media institutions which might distribute our media product could possibly have been DreamWorks. This is because they distributed American Beauty. Our film was kind of based around American Beauty in the way the character Lester has been shown. This was because Lester was the typical successful man in the 90's, hardworking, wealthy, had a typical family, and had a wife and a stylish home. However with all of these qualities some people would crave, it still wasnt enough for him to be happy.

The opening title sequence includes conventions of a similar typical light hearted film. We started the title sequence with Myself as the actor with my alarm going off and me going to go for a normal day at work. Just as normal. We wanted to make the title sequence with a realistic theme, in a way so the audience could relate to the actor. The colours we used in the title sequence were many dull colours such as black grey and white. We used the colours with the lighting, the props and the titles. We wanted to use them colours so it could signify sadness and lonliness so theres more of a story to unwrap as the film continues.

When we did more filming with the office shots which Megan and myself directed. We had an idea which involved changing the keyboard letters around. This would then spell "The Decline". We thought this worked well as it was an interesting way to show the title and also being creative with the typography.