Critical Analysis of the work of Saul Bass

Saul Bass is a famous gtitle sequence maker, he uses lines both vertically and horizontally as his own style, and my group have been told that for our film we have to include some elements of Saul Bass. Bass worked as a freelance graphic designer or "commercial artist" as they were called. Chafing at the creative constraints imposed on him in New York, he moved to Los Angeles in 1946. After freelancing, he opened his own studio in 1950 working mostly in advertising until Preminger invited him to design the poster for his 1954 movie, Carmen Jones. Impressed by the result, Preminger asked Bass to create the film’s title sequence too.
Saul Bass’s Vertigo poster offers a glimpse of what to expect from the 1958 Alfred Hitchcock classic film. In fact, it provides more than that – it visually presents a design that engages the imagination. Vertigo is identified as sensations of moving in space or of objects moving about a person and the resultant difficulty in maintaining equilibrium1. This explanation provides additional insight to the design of the Saul Bass poster.
Describing
In this poster lithograph style design, characteristics of experiencing vertigo are represented by the black and white figures toppling down into the nucleus of the spiral. The bright red background seemingly represents warning or danger. Amidst that, we see the silhouettes of a man and woman heading down this dizzy spiraling vortex. The abruptness of the background, emphasis of figures with dark to light contrasts, and the progressive rhythm created by lines in the spiral, all provoke interest in the design. Bass clearly identifies the subject - the spinning figure of a man emphasized by both a darkened yet smooth contrast, and balanced by his position and the texture of the spiral. Saul Bass was notorious for symbolism and summary in his works, especially the Vertigo poster he created for the Hitchcock film.