The kind of media institutions which might distribute our media product could possibly have been DreamWorks. This is because they distributed American Beauty. Our film was kind of based around American Beauty in the way the character Lester has been shown. This was because Lester was the typical successful man in the 90's, hardworking, wealthy, had a typical family, and had a wife and a stylish home. However with all of these qualities some people would crave, it still wasnt enough for him to be happy.

The opening title sequence includes conventions of a similar typical light hearted film. We started the title sequence with Myself as the actor with my alarm going off and me going to go for a normal day at work. Just as normal. We wanted to make the title sequence with a realistic theme, in a way so the audience could relate to the actor. The colours we used in the title sequence were many dull colours such as black grey and white. We used the colours with the lighting, the props and the titles. We wanted to use them colours so it could signify sadness and lonliness so theres more of a story to unwrap as the film continues.

When we did more filming with the office shots which Megan and myself directed. We had an idea which involved changing the keyboard letters around. This would then spell "The Decline". We thought this worked well as it was an interesting way to show the title and also being creative with the typography.

Media Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?
In my media piece, we use things such as computers and keybouards, this shows that it is an office setting and our opening sequence is about an office and resccesion, real media products were used, but we had to change the keyboard around but overall i think that it develops forms of real media.

How does your media product represent particular social groups?
I would say my film represents the business men and woman and the current economic crisis that is happening, it also shows normal business man and how bad it is at home as well as at work. The social groups are a posh group, that do not really have much of a social life because of work and so on, but still, it can appeal to anyone that has lost their job, or feel down abolut their work and so on.


What kind of media institution might distribute your media product and why?
i think that i private company or institution would distribute our film, because our film was meant tobe a social realism film in the uk, and you dont get many big distruibutors for them, so i think that the distributors for this film would be an indipendant uk company.

Who would be the audience for your media product?

Critical Analysis of the work of Saul Bass

Saul Bass is a famous gtitle sequence maker, he uses lines both vertically and horizontally as his own style, and my group have been told that for our film we have to include some elements of Saul Bass. Bass worked as a freelance graphic designer or "commercial artist" as they were called. Chafing at the creative constraints imposed on him in New York, he moved to Los Angeles in 1946. After freelancing, he opened his own studio in 1950 working mostly in advertising until Preminger invited him to design the poster for his 1954 movie, Carmen Jones. Impressed by the result, Preminger asked Bass to create the film’s title sequence too.
Saul Bass’s Vertigo poster offers a glimpse of what to expect from the 1958 Alfred Hitchcock classic film. In fact, it provides more than that – it visually presents a design that engages the imagination. Vertigo is identified as sensations of moving in space or of objects moving about a person and the resultant difficulty in maintaining equilibrium1. This explanation provides additional insight to the design of the Saul Bass poster.
Describing
In this poster lithograph style design, characteristics of experiencing vertigo are represented by the black and white figures toppling down into the nucleus of the spiral. The bright red background seemingly represents warning or danger. Amidst that, we see the silhouettes of a man and woman heading down this dizzy spiraling vortex. The abruptness of the background, emphasis of figures with dark to light contrasts, and the progressive rhythm created by lines in the spiral, all provoke interest in the design. Bass clearly identifies the subject - the spinning figure of a man emphasized by both a darkened yet smooth contrast, and balanced by his position and the texture of the spiral. Saul Bass was notorious for symbolism and summary in his works, especially the Vertigo poster he created for the Hitchcock film.

This is our continuity sequence, we had to use many shot types which are;

Match-on action

Shot reverse shot

And a little bit of over the shoulder shot, we also realised that we could not break the 180 degrees rule. we had to find a spare room to film the sequence and we also had to use a tripod to make our sequence look steady, shot reverse shot is when the camera takes a shot, and then it takes a reverse of the shot it has just taken, that is why it is called shot reverse shot.

Match on action is when the camera takes to shots in different positions but the shot is of the same thing happening, we used this shot when Liam is walking through the door.